1. Victoria’s Secret
Victoria’s Secret is no secret to most of us. It is known for not just undergarments but its accessories, bags, athleisure, cosmetics, and all things glamorous and fancy. But, it is best known for its lingerie and the exhaustive variants. From everyday use to fancy options; matching sets to athleisure; satin and lace; you name it, it has them all, and for all body types. Barring everything else, Victoria’s Secret seems to be the favorite brand of women all over the world.
PINK is the little sister of Victoria’s Secret, launched as its sub-brand, targeting a different target group, i.e., college kids. It was a smart move by VS to tap into the biggest chunk of shoppers and influencers who keep up with the latest fashion trends. PINK’s designs are visibly vibrant, young, and refreshing, which works great for the younger audience. The brand has scored high and has been very popular since its inception. From sweatpants, tank tops, and lingerie to T-shirts and sweet smelling cosmetics, PINK is irresistible to not just youngsters but just about everybody.
Zivame was launched in 2011 by Richa Kar with an aim to bring about a change in the way Indian women shopped for lingerie. Unlike the west, there is an awkwardness or mere lack of choices women are subjected to while lingerie shopping. From bringing the best of lingerie brands under one roof to launching a name of its own, Zivame is everything that an Indian woman needed. From bras, panties, loungewear, nightwear, and accessories, Zivame is quite literally a one-stop shop for all your intimate needs. It strives to not just provide options but also educate women about the importance of a well-fitted bra, and offer other services like ‘Try at home’, ‘ Fit consultant’, and ‘Discrete packaging’. It even provides fitting lounges in some of its stores.
The first thing that comes to our mind when we say GAP is affordable and stylish clothing at competitive prices. It is one of the very few brands that are popular with women at all levels. If you have used GAP before and love its breathable and elegant designs, check out its intimates line and you’d probably never go back to using other brands. Loungewear, nightwear, and lingerie, it cannot get better than this, considering GAP’s price point.
Amante is a leading lingerie brand in Asia. It was started to offer not just luxury lingerie but also to make the experience fashionable and comfortable. Its products are value for money. Amante was launched in over 250 stores after a thorough research and analysis to map the needs and sensibilities of the average Indian woman were done. Its lingerie is long lasting and soft on the skin. If you are on the lookout for a good lingerie brand, you might want to give this a shot.
7. Calvin Klein
If simple, elegant, and practical are your requirements for lingerie, then yes, you guessed it right – Calvin Klein it is! Be it everyday essentials, swimwear, lingerie, satin or other customized options like ‘ CK Stretched’ and ‘CK Sculpted’, Calvin Klein never disappoints you.
9. Marks And Spencer
M&S has been selling lingerie for over 90 years now and has continued to hold the most significant market share in the lingerie segment. It is one of the very first lingerie brands to offer measuring and customized solutions to women and offer them intimates that match the aesthetics and silhouette of every body type. Taking inspiration from changing times, from Marilyn Monroe to today’s Kim Kardashian, M&S has continuously evolved. If one phrase describes them, it is value for money.
Jockey – one name that has been synonymous with innerwear across all ages, races, and countries consistently for over 140 years. This brand has been delivering quality and comfort for both men and women, and knows about intimates better than anybody else does in the market. It operates all over the world and has a chunk of loyal customers everywhere. From underwear, bras, boxers, and sleepwear to sweatpants and lingerie, it is THE expert.
If you have never been a lingerie person, it might seem like a ridiculous idea to spend so much money on them, but trust me, investing in good and quality lingerie is the best thing you can do for yourself. And like I said, it does not need to stop at just basic undergarments. If you are a lingerie addict, let us know what your favorite lingerie brands are and if we missed something. Feel good, missy!